Red Blossom

Red Blossom branding project is designed for an upbeat new florist based in central Leicester, which sells cut flowers, fresh-cut  flower arrangements and ornamental plants, mostly inspired by garden bouquets. I have created posters, logo, van stickers, business cards, bags, t-shirts and gift cards, and while the merchandise is simple and neutral, it is the posters that are to spark interest.  The idea behind this project was to create branding that is unlike traditional which would help attract a different kind of client. The flowers in my project are simple, colourful and energizing because the florist’s target clients are young people who value simple fun produce. The Red Blossom branding project philosophy is simple – flowers are simple and fun, and can accompany us in everyday life. What differentiates this design is that there are no luxurious bouquets and expensive surroundings - flowers regain their natural place in our lives.